Russ Fradin’s been around the ad tech block. He sold his self-serve ad network startup Adify, since shuttered, to Cox Enterprises back in 2008; he’s on the board at both TubeMogul and comScore; and he served as EVP of corporate development at comScore for four years, starting in 2000, when the then newly launched online […]
Since Russ Fradin initiated Dynamic Signal following the $300 million acquisition of his previous startup, Adify by Cox Enterprises (which Cox has since shuttered), he has transitioned away from paid media and helps brands tap customers’ social media influence. The idea behind Dynamic Signal is to simplify the process by which passionate customers can advocate brands […]
Having originally conceived the idea while at vertical ad network Adify (which he sold to Cox in 2008 for a healthy $300 million), CEO Russ Fradin has not lost any steam in his own personal startup engine – let alone his passion for his latest startup, Dynamic Signal. Fradin explains that brand clients want to […]
