YuMe’s stock price at the end of its first trading day remained at $9 – exactly where it was when the video ad tech company’s shares were priced the night before. While the opening price was less than the $12 to $14 the Redwood City, CA-based company had aimed for when it filed its initial […]
Video-ad tech firm YuMe has filed its S-1 with the SEC in hopes of raising $65 million in the public markets. The filing, expected by industry observers since the start of the year, comes less than a week after rival video-ad company Tremor filed its IPO. Among other video-ad firms in the wings for a […]
The moment for “convergence” between TV and online video is starting to seem more real, but video ad tech firm YuMe believes that programmatic sales methods won’t be a substantial part of the conversation around television-style branding campaigns for many years to come. “We do have a small amount of ad sales coming to us […]
