edelman

A YouGov study found that people are more likely to sign up for an online platform if they can see how their information will be used. This presents a trust opportunity for marketers, writes Lauren Wetzel, COO of InfoSum.

Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide. Paid social has been a core skillset for PR professionals for some time, but PR firms are now hiring talent from media agencies and building sophisticated programmatic strategies as clients ask for more measurable outcomes. “PR is […]