Edge

Microsoft is the multitrillion-dollar advertising company that nobody saw coming. There’s a reason for that. Until recent, Microsoft was a distant and relatively uninvested competitor in the advertising sector. The company didn’t have ad tech, exactly, and its own properties – MSN, the Bing search engine and the Edge browser – never gained marketer mindshare. But that’s going to change, said Rob Wilk, who took over as head of Microsoft Advertising in January.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on […]