Election

Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

Joe Biden won the presidential election, but it’s fair to say that voting in America has forever changed, from the massive uptick of mail-in ballots, to grassroots fundraising without the handshakes and the deluge of disinformation assailing the populace. The AdExchanger team welcomes guest Mike Schneider, a partner at Bully Pulpit Interactive, who helped with […]

Oh God, will this election never end? This week on The Big Story, we get into That, and how the results whatever they might be at the time of writing, might potentially impact paid media. Will a Biden win make politics boring again, causing news publications to lose audience? Of course, a peaceful transfer of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lies And The Lying Liars Facebook and Twitter had their work cut out last night reining in President Trump’s wild claims – namely the false assertion that the election is being stolen from him. Trump posted this lie on both Twitter and Facebook. Twitter […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Reservations Donald Trump’s reelection campaign spent big money to book prime real estate on YouTube by grabbing the masthead in the days leading up to Nov. 3. But now that sort of real estate domination will no longer be an option. Google said […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Gets A Pass The Trump administration is reportedly getting the friends and family deal over at Facebook when it comes to the platform’s misinformation rules – which don’t seem to apply to prominent Trump associates and conservative groups, according to The Washington Post. The […]

Ad tech companies flocked to Washington, DC, during the recent election cycle in pursuit of political ad budgets, but many were disappointed. Rocket Fuel was the most aggressive newcomer, adding approximately 15 people to its DC office for political business development beginning last summer. But the company dismissed most of those hires in the week […]

Every year, voter-targeting firms sell audience segments based on trending issues. “We look into our crystal ball and think about what’s going to be big come November,” said Andrew Drechsler, CRO at the liberal data firm HaystaqDNA. And this year, everybody’s crystal ball is showing the same thing: voters who are willing to split or […]

Political ad dollars, even more so than brand budgets, have conglomerated around a handful of major players. Of the more than $1 billion analysts predict candidates and super PACs will spend online this election, “half will go to Facebook and Google, Pandora – those are the big ones – and Twitter,” said Jordan Lieberman, politics […]

As the primary period comes to a close, Republican uncertainty – not just for presidential candidates, but in races up and down the ballot – remains a prevailing force in political advertising. “What’s still not clear, and it has actually become a little more confusing, is the question of how much Trump will spend,” said […]