How Epsilon Is Trying To Disrupt The CDP Space
Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month.
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Typeface Aims To Bring Generative AI To The Enterprise
Typeface, an enterprise-focused generative AI company, launched on Monday. Generative AI is a buzzy topic right now. But large B2B and B2C companies are struggling to figure out how to adopt the technology in their day-to-day business and workflows, said Abhay Parasnis, CEO and founder of Typeface and Adobe’s former chief technology and product officer.
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The Marketing Stack: It's All About Integration And Ease Of Use
Enterprise technology providers like Adobe, Oracle and Salesforce.com have engaged over the last four years in a marketing cloud arms race, snapping up point solutions at breakneck speed. Consider that from 2010 to 2013, tech giants cumulatively spent close to $30 billion acquiring marketing solutions. The press releases announcing each of these acquisitions tend to […]
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CMO/CIO Cross-Fire: Brands Talk Agencies And Ad Tech During Advertising Week
Clearly Criteo is feeling no pressure to “go quiet” following its-F-1 filing last week. President Greg Coleman appeared at Advertising Week yesterday for a rapid-fire session with marketers. At the outset of the panel discussion, it was made clear “there won’t be any questions [taken] about Criteo going public.” Coleman was accompanied onstage at the […]