ARCHIVE FOR:

Ernie Cormier

  • OPINION: Data-Driven Thinking

    Why Mobile And Cross-Screen Strategies Clash (And How To Fix Them)

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ernie Cormier, CEO at Nexage. At first blush, there are two strategic imperatives in digital advertising that appear to conflict. First, marketers are catching up to the massive consumer shift […]

  • Mobile

    For Mobile RTB To Scale, Creativity Must Keep Pace With Tech

    BY //

    For digital advertising to advance, innovation is required from both the creative and engineering sides. The question of how to keep the two parties in sync was central to a discussion of mobile advertising at a conference hosted yesterday by The Weather Channel in New York City’s Meatpacking District. Curt Hecht, chief revenue officer of […]