Etermax

Buenos Aires-based game studio Etermax is a rare creature in the app development world. “We don’t focus on user acquisition,” said CEO and founder Maximo Cavazzani. It’s quite a statement considering that Etermax is the developer responsible for quiz app Trivia Crack, which was the most downloaded app in the App Store in late 2014. […]

Why did Time Inc. decide to partner with Etermax, the Buenos Aires-based game studio responsible for the hugely popular app Trivia Crack? a) as a native play b) as a form of content discovery c) to encourage mobile engagement d) all of the above The answer: d. “We’re quickly evolving from being a print company […]