In today’s newsletter: IAB Europe’s Transparency & Consent Framework operates under threat; DSPs frown upon ID bridging; and Google Ads is getting into marketing mix modeling.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Reels? Meta is struggling to convince advertisers that Reels can be a valuable marketing channel, The Information reports. Since Reels is more of a branding play, it doesn’t fit neatly within the broader Facebook and Instagram flywheel, which primarily centers on direct […]
