OPINION: Data-Driven Thinking
Dark Horses In The Cross-Device Targeting Race
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Schwartz, CEO at ActionX. Brands are paying closer attention to the benefits of broadening their mobile-only campaigns to include multiple consumer devices. This shift in strategy reflects a growing […]
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