Like F1 cars, the marketing world also generates data. The difference is it’s not connected to anything that can help brand managers make the kind of data-fueled decisions that have been a game changer for F1 teams, writes Andy Hopkinson, strategic director of Extreme Reach.
Extreme Reach co-founder Tim Conley is officially the company’s new CEO, the video ad platform said Tuesday. Conley previously served as Extreme Reach’s COO and stepped in to manage the executive team after then-CEO John Roland stepped down in October. Roland had held the position for more than a decade. Transitioning into his new role […]
The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned. CEO John Roland is “stepping down” from the company he has helmed for more than a decade, the company said in a statement. According to an AdExchanger source with knowledge of the situation, the Extreme Reach board voted to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Roland, CEO at Extreme Reach. Fox Sports recently introduced six-second TV ad spots during live sporting events with plans to sell them throughout the NFL season. While TV has long been dominated by […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Patrick Hanavan, co-founder and chief client officer at Extreme Reach. Snapchat became the darling du jour of the media and advertising world after its recent IPO. While I’m not yet convinced it’s the TV […]
Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and video ad delivery, has hired former Oracle sales VP Bill Bagshaw as CRO. Extreme Reach’s former head of client services and sales, Patrick Hanavan, will become chief client officer. Bagshaw’s responsibility will be to get […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John Roland, CEO at Extreme Reach. The advertising industry is in a state of perennial disruption. As new screens and services emerge, the viewing experience morphs – requiring advertisers to change the way they […]
One of the complications of digital video and TV convergence is the arduous process of marrying the right creative with the right medium. Extreme Reach on Monday rolled out a platform promising advertisers up to a 50% reduction in that tedious workflow by enabling them to traffic creative, secure rights and measure the effects of […]
Remember the scene in the movie “Kill Bill, Vol. 2“ where the vengeful heroine, the Bride, is buried alive in a coffin and has to pound her way out with her bare fists? That’s your video ad. It’s essentially trapped in a box and buried in the publisher’s web page, and whether it can get out […]
Shortly after spending $485 million on DG (now Sizmek’s) TV ads business, Extreme Reach has bought video ad intelligence company BrandAds. Although he declined to name the deal price, John Roland, CEO of Extreme Reach said all 12 BrandAds employees will continue on with the acquiring company. “What the DG [acquisition did was] give us […]
