OPINION: On TV & Video
Programmatic Is Maturing, And Here’s What That Means For CTV, Social And AI
From AI technologies and machine learning to the growth of OTT video platforms, mobile games and more, ad tech continues to thrive as the world goes digital. It’s why programmatic media buying is going to push CTV out of the Wild West, writes Jeremy Fain, co-founder and CEO at Cognitiv.