In today’s newsletter: Google’s new generative AI image tool within its campaign planning product has some major limitations; Grindr faces a class-action claim over its data-sharing practices; and Snap snaps up political ads.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku And Nielsen, Rating In A Tree … … M-E-A-S-U-R-I-N-G. Jokes aside, Roku has launched Nielsen Digital Ad Ratings on OneView, the rebranded dataxu DSP it acquired in 2019. With the partnership, Roku can promise that advertisers licensing the data only pay for […]
If there’s one word to remember from Facebook’s virtual developers conference on Wednesday, it’s “messaging.” Facebook made a flurry of announcements about new business messaging tools for developers, which Konstantinos Papamiltiadis, Facebook’s VP of platform partnerships, called “a key focus area.” Mark Zuckerberg said much the same during Facebook’s most recent earnings call in April, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All About Antitrust Facebook and Google’s legal woes are expected to get worse as federal and state antitrust authorities prepare to file new lawsuits against the tech giants. The Wall Street Journal reports that authorities are readying as many as four more cases targeting […]
This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp – every month.[1] In this age of platform-based interactions, Facebook ad campaigns and customer service features are no longer a “nice-to-have,” they have become a necessary touchpoint to build customer […]
Facebook is changing the way users discover businesses and engage with bots on the platform. In the coming months, Facebook will phase out the Discover tab, one of the portals within Messenger where people can browse Messenger bots, businesses to message and games to play. Released in 2017, the tab was originally posiitoned as one […]
Facebook’s plan to integrate the backend infrastructure of its messaging platforms isn’t sitting well with privacy advocates, security experts, European regulators or US lawmakers. Alarm bells are ringing all over the place. The Irish Data Protection Authority says it’s going to be “very closely scrutinizing” the situation, particularly where it might involve the sharing and […]
Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and the founders of WhatsApp and Instagram, all of whom have recently left the building. So, where does that leave Messenger – a homegrown app with over 1.3 billion users that, thankfully for Facebook, has no […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right At Home, Out-Of-Home Google is working on deals for out-of-home advertising inventory in shopping centers and transportation stations in Germany, and may expand an OOH offering to the US and UK. The Android mobile operating system, which runs on 75% of smartphones in […]
Facebook’s been doing the Cannes thing for several years, but this year was the second that execs from Messenger donned their deck shoes and salmon-colored shirts for their festival debut. It’s an opportune time to double up on its presence. The messaging service, which has 1.3 billion users, is entered into the Cannes Lions competition […]
Messenger hopes to insinuate itself deeper within the customer journey. On Tuesday, Facebook released a closed beta test of a customer chat plugin as part of Messenger 2.2 that allows businesses to continue a single conversation thread across multiple channels, including Messenger and an advertiser’s own mobile and desktop sites. Businesses that integrate the customer […]
Texting and messaging friends tends to bring out our inner foodies, and the Food Network has used a Facebook Messenger bot to join that conversation. Food Network has invested in its chatbot since it first launched in November 2016, even after the initial hype dropped off. While other brands and publishers had difficulties being conversational […]
Retargeting is largely associated with product ads that stalk users across the internet. But Facebook sees retargeting as a tactic that can open the door to ongoing engagement within Messenger. Ted Helwick, the Facebook product manager leading monetization efforts on Messenger, told AdExchanger that “the KPI advertisers tell us they care about most right now […]
Facebook is on a slow and steady quest to make Messenger as sticky as possible on the road to achieving its mission of becoming the WeChat of the West. “We see Messenger as an app to help people run their lives,” said Kemal El Moujahid, lead product manager for Messenger and M, Facebook’s virtual assistant. […]
Facebook is pretty much minting money at this point. Despite concerns over ad load maxing out in the news feed, Facebook posted revenue of $9.32 billion for the second quarter, up 45% year over year from $6.43 billion. Mobile ad revenue at $8 billion was responsible for the vast majority of Facebook’s overall revenue in […]
Advertisers and agencies will soon be able to buy ads on the Facebook Messenger home screen – but they lack the necessary levers to optimize performance or customize creative. “We’re recommending to our teams to be aware of the opportunity, but we’re really waiting for the inventory to be unbundled,” said Kieley Taylor, senior partner and […]
Facebook’s big bet on messenger bots was an oversell from the start. What’s shaking out now is a more reserved and perhaps more useful idea of what a bot can be and how a business can use it. “Rather than having chatbots be ‘the star of the show,’ as was the implication last year, Facebook […]
Designer fashion retailer Monton is trying on messenger bots for size. On Thursday, the brand, which targets the trendy millennial aged 25 to 30, exited beta on a product discovery tool that allows Facebook Messenger users to chat with the brand and scroll through recommendations based on previously selected items. The images link directly to […]
