After announcing via two blog posts on Wednesday that it will no longer collect the IDFA for iOS 14 devices, Facebook sent a follow-up message to its ad partners with more detail about what that will mean in practice. Here’s the full text: ******************** Today (August 26, 2020), we are providing details about our approach […]
However one feels about the merits of FarmVille, it’s undeniable that the game’s creators know a thing or two about app monetization. To that end, Red Hot Labs – a game dev startup founded by the team that created back-in-the-day blockbusters FarmVille and CityVille – released Toro on Wednesday, a new tool aimed at helping […]
What is the cost of acquiring a loyal app user? Based on the testimonial of various industry insiders, the price is rising so quickly ad revenue can’t keep up. As such, app developers are looking for new ways to profit, often by developing ad tech. Gartner predicts mobile ad spend will reach $18 billion this […]
