Facebook Product Ads

Retargeting, a word long associated with the cookie-based world of direct-response display advertising, is getting a refresh. With the explosion of mobile and subsequent deterioration of cookie matches, marketers are demanding upper-funnel features that go well beyond conversion and tracking pixels. “What we’re seeing across our portfolio with clients like Nike, for example, is they’re […]

Facebook on Tuesday rolled out product ads designed to let retailers connect their product lists with news feed units. Read the blog post. Retailers traditionally have trouble syncing up inventory-level data with media, since the bulk of that information sits in transactional databases. “With dynamic product ads, marketers can directly upload their product catalog to Facebook or set […]