The French video publication Brut emerged with a splash three years ago, just before the French presidential campaign. Brut produces high-quality news content with experienced journalists, but delivered casually, like friends talking to each other. In the short time since its debut, Brut said it became the third-most trusted news source in France. But now, […]
Although a handful of advertisers have suspended their Facebook campaigns in the wake of the platform’s ongoing data scandal, most are staying the course. “Both advertisers and developers are very understanding about having some features removed that they were using,” said Mark Rabkin, Facebook’s VP of ads and business platform, who took the reins from […]
Facebook is giving advertisers a bit more control over how they buy in-stream video ads within the news feed, through Audience Network and on Watch, its newly launched video tab. In the past, advertisers that wanted to purchase in-stream placements delivered into ad breaks were required to run them in the news feed. Starting Thursday, […]
Facebook Watch, the social giant’s video hub that went live for select users on Wednesday, already has a roster of digital video launch partners – like Time Inc., Hearst, Brit & Co., Tastemade, Quartz and McClatchy. But Facebook also wants to broker content deals with the likes of big TV companies like Univision, Major League […]
Facebook is being raked over the coals about measurement at Advertising Week in New York City. For the last two years, Facebook was only counting videos that were seen for three seconds or more, resulting in exaggerated reported average view times. The heat was so great that Carolyn Everson, Facebook’s VP for global marketing solutions, […]
Marketers are warming to social platforms as repositories of video inventory. Sixty-five percent of marketer respondents to a recent survey say social companies rank Facebook, Twitter and Snapchat among their “most important partners” when executing digital video campaigns. That’s significantly more than the 55% who called out video platforms like YouTube and Vevo. Meanwhile 24% […]
Facebook wants brands to know that its live-streaming platform is more than a free-for-all for unfettered personal broadcasts. Publisher partners are finding value when they augment Facebook Live within a larger content distribution strategy, even if monetization as a whole remains in test mode. “Facebook Live is a form of branded content for us, and […]
When brands think about video advertising, sequential retargeting isn’t always top of mind. But multinational rental-car company Sixt, in its bid to capture more share in the US market (it has 50 stations across the US, after opening its first in Florida in 2011), is test-driving Facebook video coupled with expanded Custom Audiences to improve […]
At 1.55 billion monthly active users and growing, Facebook’s audience reach is massive. And Facebook is hammering out constant improvements to the video discovery mechanism in the news feed. But the social platform remains largely in experimental mode with video, and agencies and publishers are chomping at the bit for a clearer monetization path and […]
YouTube has sparked a brand fire, but can it ignite the same flame with content owners? “YouTube invented short-form video and took the category from zero to 4 billion views over a period of five years, but then it flat-lined and nothing happened,” said Hilary Perchard, head of US investments for European broadcaster and pay-TV operator […]
