Google properties dominated the top mobile websites in terms of market share of visits during the week ending February 23, 2013, according to Experian Marketing Services. Experian introduced Hitwise Mobile at the beginning of March, a new offering that will provide data on mobile internet activity, including weekly website rankings from mobile devices, share of […]
Facebook has confirmed its agreement to buy Atlas from Microsoft, paving the way for a more robust demand-side offering from the company. In an interview with AdExchanger, Ads Product Director Gokul Rajaram said the primary aim is to help advertisers compare their Facebook ads with all online, and eventually offline, placements. An ad network is not […]
77Agency, one of Facebook’s Strategic Preferred Marketing Developers, has been around for ten years and covers a wide range of digital media services. Founded in 2003, the London-based agency has more than 120 employees worldwide and offices in Milan, Riga, Amsterdam, Madrid, New York, and Sydney. “We like to define ourselves as a media marketing […]
With over 260 companies in its Preferred Marketing Developer program, Facebook has its hands full managing partners. Yesterday, in an apparent attempt to simplify the program while also extracting more revenue from it, Facebook announced significant changes to how it handles badge requests. (AdExchanger story) The main things to know: (a) New partners will be […]
Facebook is changing the rules for admittance to its PMD badge program to focus more tightly on paid media. In an email to prospective PMD partners published on Business Insider, it tells applicants they’ll need to prove their knowledge of its ad products and their ability to “influence your clients on media spend.” Facebook has […]
This week Facebook added Lookalike targeting to the pile of low-hanging fruit it has plucked in the data-driven ads space. The offering is closely tied to Custom Audiences, the CRM matching program that allows a brand to find existing customers and prospects by identifying Facebook users through an (anonymized) email address or phone number. Facebook’s […]
Facebook continues to be the most popular social networking site in the US, but users are more likely to take a break from the site or spend less timing using it, according to new data from the Pew Research Center’s Internet and American Life Project. In its December 2012 survey, Pew found that 67% of […]
Glow Digital Media, one of Facebook’s Strategic Preferred Marketing Developers (SPMD), raised $1.3 million in its first round of funding. Founded in London in 2009, the company supports direct response advertisers on their Facebook campaigns, and mostly works with clients in Europe, though 25% are based in North America. “Up until December 2012, we were […]
Facebook made solid progress on generating ad revenue, especially through growing use of its less than five-month-old Facebook Exchange and its aggressive focus on mobile advertising. At the same time, Facebook’s desire to spread itself and its products as widely and quickly as possible, particularly in developing countries, resulted in huge expenses — costs were […]
Though it’s early days for Facebook Graph Search, some believe the offering has potential to redefine marketing on the Facebook platform. Shoutlet CEO Jason Weaver is one of those. “From Page Likes to Check-ins, we will start to see these social actions carry more value for brands since they give different heft in the ranking […]
