As Facebook hosts its first quarterly earnings call tomorrow after market close, investors will be looking at a range of health indicators. Among them are user engagement (daily, monthly), monetization of mobile, and ad pricing. The bar is lower than might have been expected pre-IPO, with some analysts forecasting decelerated growth in Q2 — owing partly […]
Upcast Social is a London-based marketing firm specializing in managing Facebook campaigns. It was one of the early companies to be certified as a preferred marketing developer (PMD) for the Facebook Ads API. AdExchanger spoke with CEO Jim Brigden and Client Services Director Josh Wallin. AdExchanger: What’s the origin story for Upcast Social? JB: Upcast […]
When it comes to attribution modeling on the Facebook platform, there’s more than one way to skin a cat. Last week, Adometry became the first pure play attribution vendor to get certified under Facebook’s ad tracking requirements (AdExchanger story). But not all of its competitors see approval of their ad tags as an important step […]
Social analytics provider 33across just raised $13.1 million as part of a “growth round,” designed to help the New York-based company build up its technology offerings and marketing team. Read the release. We sat down with CEO Eric Wheeler to discuss the details of those plans and to take a look at how the company […]
WPP-owned Mindshare has a lot of love for its digital ad partners, but it’s tough love — especially on the first date. For one client, new ad networks, data providers, and other platforms must prove their worth within a week of testing. “Every test partner for this client has seven days to perform, and if […]
Facebook is gradually opening up to third party ad vendors, including ad tracking companies. Its list of certified tracking partners includes Atlas, Mediamind and Pointroll. Until today, none of them was exclusively focused on the burgeoning niche of attribution management. That changes with the certification of pure play Adometry’s tags for the Facebook platform. Customers […]
Late last week Facebook released Premium Ad inventory to its self-serve and Ads API channels. By doing so, it intends to relieve the burden of selling these ad types solely from its direct sales force and make them more widely available. But the eventual impact of the move could be more complicated. For instance, from […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Ed Kats is president of MediaWhiz, a performance marketing and integrated digital media agency. MediaWhiz is part of the Hyper Marketing Inc. network. Some marketers love to bash Facebook ads. We saw it in the immediate aftermath of General […]
The U.K. is rapidly catching up to the U.S. in programmatic media, with DSPs servicing about 30 percent of GroupM’s display ad spend this year compared with 20 percent in 2011. WPP’s global media arm issued its measured ad spending report for the country this week (press release), and while the overall picture is stagnant, […]
Facebook has lately hinted at a more open approach to its ad platforms, and agencies are buoyant about the prospect of managing their Facebook buys alongside display, search, and other channels. But it’s early days. The Facebook Exchange is evidence of this open attitude, as is the porting of Facebook ad buys onto Zynga’s owned […]
