By Kelly Liyakasa and Alison Weissbrot Snap Inc. brought in $404.5 million in revenue in 2016, six times the $58.7 million it made in 2015 and higher than some investors had estimated, the company disclosed Thursday in its long-anticipated S-1. The popular photo, video and messaging app company aims to raise $3 billion in an […]
As mobile eats the world, Facebook is making a meal out of mobile advertising. The company reported Wednesday that roughly 84% of its full year 2016 revenue of more than $26 billion was thanks to mobile ads. Facebook also saw strong gains this quarter in average revenue per user in the US and Canada, which […]
Facebook is activating marketing-mix modeling across Instagram, Audience Network and Facebook proper. On Tuesday, Facebook rolled out a portal that lets advertisers pull campaign data for cross-channel measurement. Only aggregated data will be available across ad formats – reach and volume of impressions by week and geographic area. But it represents another chink in the garden […]
Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who can’t find the content they want on their SVOD [subscription video on demand] service,” said Thomas Ahn Hicks, co-founder and head […]
The point of advertising is to provide value to consumers, but by its nature “advertising doesn’t do that,” said Gary Vaynerchuk, a serial entrepreneur and founder of VaynerMedia. Vaynerchuk’s observation, shared Wednesday at AdExchanger’s Industry Preview event, highlights the cognitive dissonance experienced by many ad tech practitioners, whose job security depends on metrics rather than […]
Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at Industry Preview in New York City. Facebook is at a crossroads in the way it relates to the media, thinks about monetization and measures ads. Right before Advertising Week, Facebook admitted to what became a […]
Arun Kumar, global president at Cadreon, will take the stage Jan. 19 to share Cadreon’s full vision for the future at Industry Preview in New York City. Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,” said Arun Kumar, global president at Cadreon. […]
Pulpix, a video platform that aims to increase the time consumers spend on publishers’ properties, has raised $850,000 in “pre-seed” financing. The two-year-old, Paris-based Pulpix is a Y Combinator startup whose backers include Studio VC, Ace Capital and angel investors such as Chon Tang, who invested early on in the video DSP TubeMogul. The startup […]
Facebook updated Dynamic Ads on Tuesday, allowing advertisers to target potential customers based on their interests and intent rather than just the specific products they’ve browsed. “We observe demographics and patterns of activity that indicate a person is really interested in a product category or a specific product and then we extrapolate from that information […]
Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when Facebook began what’s turned into an ongoing measurement mea culpa. “I don’t have a single client that doubts the social and economic performance and importance of Facebook and all of their platforms,” said Rob Norman, […]
