Because Wix, a website builder competing with Squarespace, doesn’t have a traditional sales force, its marketing needs to go the extra mile. The public company is under pressure to grow profits, so Wix has to make sure marketing investments (pegged at about $150 million this year, according to recent guidance) translate into revenue performance. Wix […]
Since Betabrand crowdsources its ephemeral designs – including the “dress pant yoga pants” – it focuses on Facebook as a primary traffic source. The platform accounts for about 80% of the ecommerce brand’s acquisition budget, and more than half of its members authenticate using their Facebook credentials. Betabrand is no newbie at CRM and email […]
Antonio Garcia Martinez led the team that built Facebook Exchange, the company’s first foray into programmatic advertising. He also had a front-row seat when Facebook killed off the initiative, a decision that effectively aborted his future with the company, as he details in his tell-all book “Chaos Monkeys.” “I had bet my entire social capital […]
Facebook introduced a page-loading protocol on Tuesday that makes its ads almost indistinguishable from Facebook content, and thus prevents ad blockers from working on its site. Andrew Bosworth, the social media company’s VP of ads and business platform, said the change forces ad blockers to choose between not blocking ads or severely undermining the user […]
Vivendi-owned Dailymotion is expanding its network of video demand sources and its programmatic presence in New York, despite reports of restructures and the closing of the French video platform’s Palo Alto, Calif., office. Dailymotion is partnering with the mobile DSP StrikeAd, owned by recently acquired Sizmek, to serve more rich media units and enable geo-based […]
French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share price when the market opened. Revenue, excluding traffic acquisition costs, rose 36% to $166 million in the second quarter, with mobile ad revenue generating half of it for the first time. Criteo […]
Facebook’s top-line revenue surged dramatically in Q2, growing 63% year over year to $6.2 billion. Mobile ads continue to be the star of Facebook’s show, comprising 84% of total advertising revenue, up from 76% at the same time last year. The company’s costs grew much more modestly, allowing it to increase operating margin from 31% to 46%. […]
Nielsen has entered into an open marriage with three viewability providers. The company will now support Integral Ad Science, Moat and DoubleVerify within its digital audience measurement solution, Nielsen Digital Ad Ratings. Although it had a preexisting relationship with Integral Ad Science since 2012, clients have requested support for alternative providers that fit their preferences. […]
App users that don’t convert or engage in some way are not healthy for a developer’s bottom line. On Monday, Facebook rolled out a product to help publishers attract users that are most likely to keep using an app after they download it. Facebook also expanded dynamic product ads and its full-screen mobile ad unit, […]
When brands think about video advertising, sequential retargeting isn’t always top of mind. But multinational rental-car company Sixt, in its bid to capture more share in the US market (it has 50 stations across the US, after opening its first in Florida in 2011), is test-driving Facebook video coupled with expanded Custom Audiences to improve […]
