Facebook on Tuesday rolled out product ads designed to let retailers connect their product lists with news feed units. Read the blog post. Retailers traditionally have trouble syncing up inventory-level data with media, since the bulk of that information sits in transactional databases. “With dynamic product ads, marketers can directly upload their product catalog to Facebook or set […]
Five months after taking the wraps off its revamped ad management product, Facebook is slowly but steadily chalking up new Atlas customers. In the wake of its splashy deals with Omnicom Group and Havas, the company has unveiled agreements with database marketer Merkle and Mediaocean, the dominant provider of RFP and workflow management software geared […]
Twitter has developed ad products for big budgets (like second-screen targeting tool Twitter Amplify), but it’s also trying to show small and midsize advertisers it’s got their interests in mind. Twitter on Wednesday rolled out “Quick Promote,” an update to its 2013 self-serve ad platform. The feature is designed to simplify optimization for promoted tweets, […]
Face it: It’s unlikely your video campaign will go viral. Unlike Dollar Shave Club’s Michael Dubin, not everyone is a standup comedian. This is why metrics like engagement and target audience reach become much more sellable KPIs. Video platform Virool recognized this. Founded in 2012, the first iteration of the platform was as a self-serve tool for brands and […]
Facebook reported ad revenue growth of 53% in the fourth quarter as it put the pedal down on video ads and its mobile ad network. Speaking on the quarterly earnings call, CEO Mark Zuckerberg told analysts that Facebook users now watch 3 billion videos per day on average, a figure that only includes videos directly uploaded […]
Publishers love to wall off their audience data, but is that good for marketers, who need to track consumer activity across devices and various sites and apps? Certainly messaging across channels is more precise when the targeting mechanisms are based on, say, Facebook login data instead of cookies. But what happens when a marketing campaign needs […]
Despite the amount of attention Facebook Exchange generated when it was released way back in 2012, today it’s mostly focused on retargeting desktop users. Consequently, some ad industry insiders are skeptical of its future. When asked directly about FBX’s future at AdExchanger’s Industry Preview conference, David Fischer, Facebook’s VP of business and marketing partnerships, said […]
Facebook’s Atlas is mapping a course for cross-device world domination – one agency holding company relationship at a time. In a move reminiscent of its partnership with Omnicom, Atlas unveiled Wednesday a three-year global hook-up with Havas Media Group. Omnicom was an Atlas launch partner back in September when the rebooted ad server rose from Microsoft’s ashes […]
Seeing more video in the news feed? You’re not the only one. Facebook said on Wednesday that video activity on its platform grew dramatically in 2014, bolstering its ambition to become a video platform contender to rival YouTube. In a blog post Facebook said the number of video posts per individual user grew 94% on average in the […]
The second coming of Facebook’s Atlas ad server was probably the biggest ad-tech development of 2014. Marketers could for the first time upload their first-party data for accurate measurement, de-duplication, and targeting across devices. Other platforms will follow (read: Google), but Facebook broke the tape. The “people-based” marketing opportunity will not fully materialize, however, until […]
