Is a Facebook video impression worth the same as in video-on-demand? This was one of many questions posed to YouTube and Facebook reps during Tuesday’s TV Of Tomorrow Show in New York. Patrick Harris, Facebook’s director of global agency development, argued that “the CMOs we serve are not thinking about the value of specific impressions. […]
Facebook’s declining organic reach has plagued small- and medium-sized businesses (SMBs) since it tweaked its algorithm about eight months ago. A study by analytics platform SumAll, released in October, highlights exactly what that fallout looks like for smaller advertisers on Facebook. Because Facebook’s algorithm change reduces the reach of Facebook posts, it has made it […]
Black Friday came and went and while the results were mixed (The National Retail Federation (NRF) estimated an 11% drop in combined online and in-store retail sales), digital seems to be the bright spot. ComScore, for instance, found $26.7 billion was spent online in the month of November, a 16% increase from last year while Adobe’s […]
Datalogix, a provider of online and offline data, is nearing a sale of the business. According to multiple AdExchanger sources, the company has entertained offers in recent weeks, including from TV ratings mainstay Nielsen and Facebook. However Facebook is no longer in the running, and Nielsen is considered the most likely buyer. Although neither company […]
SHIFT is among the first Facebook marketing partners to integrate with the newly rebuilt Atlas ad platform. CEO James Borow said the company’s customers will soon be able to leverage Facebook’s data within SHIFT’s new platform to reach people in mobile apps outside of Facebook-owned mobile apps. “The inventory is not just locked within the […]
However one feels about the merits of FarmVille, it’s undeniable that the game’s creators know a thing or two about app monetization. To that end, Red Hot Labs – a game dev startup founded by the team that created back-in-the-day blockbusters FarmVille and CityVille – released Toro on Wednesday, a new tool aimed at helping […]
Gigya, a customer identity management platform, has raised $35 million in growth financing led by new investor Intel Capital, bringing its total to $104 million. Common Fund Capital, Vintage Investment Partners and existing investors, also backed Intel in this round. The new financing will go toward additional hires and to fund international expansion. Gigya’s headcount […]
Facebook is unraveling its preferred marketing developer (PMD) program, its platform for organizing and referring key partners to prospective advertisers. In its place will be a new classification system, called simply Facebook Marketing Partners (FMP, for the acronym-addicted), with no badges but with a list of nine “specialties” – including ad tech, content marketing, and […]
The turf war for programmatic video technologies wages on. Video distribution and analytics platform Ooyala, acquired by Australian telco Telstra in August, revealed Monday it would purchase London-based video supply-side platform Videoplaza for an undisclosed sum. Read the release. This is a critical move for Ooyala, which focuses on helping publishers run and operate their video business by managing content, metatags, […]
Besides its analytics announcement, Salesforce.com turned up the volume on mobility and its future in the wearables market during the Dreamforce conference. As if on cue, rapper Will.i.am paraded onstage Wednesday evening with a group of engineers where he revealed “PULS,” a smart wrist band he developed via fashion and technology firm i.am+, a business […]
