How Farmers Insurance CMO And CIO Helped Rebuild For The Digital World
Change isn’t easy. Just ask Farmers Insurance Group CMO Michael Linton and CIO Ron Guerrier. About three or four years ago, the company had a dismal digital presence. Its Net Promoter Score, which ranks customer loyalty from -100 to 100, was in the gutter at -30 and its website bounce rate was about 40%. “Our […]
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