Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not So FAST FAST channels have been slow to develop original content. Most free ad-supported TV (FAST) channels are feasting on the scraps of linear TV. It works because old shows are still new for millions of viewers who didn’t catch them over the […]
Polaris, one of only several Black-owned TV networks, debuted in October on VIZIO’s streaming service, WatchFree Plus. Originally launched as a media outlet for BIPOC creators by former MTV exec Rahman Dukes, Polaris’s goal is bridging the gap between “old-school” entertainment and content with “new-school” digital signals and connectivity.
