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  • A cartoon showing a marketer and agency standing outside a burning house. "So, what color should we paint the walls?" Caption: Totally Brand Safe

    Jimmy Kimmel Live(s On), No Thanks To Brands; The Case For Ad-Supported Wikipedia

    Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns.

  • Always Be Closing; ‘Sadsung’ Fridges

    Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table.

  • Less Perplexing Offers; Product Displacement Deals

    Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.

  • A New Kind Of Car Lease; They’ll Never Stop Coming For Sesame Street

    Fiat is taking luxury car-branded apartment complexes to the next level. Plus, the new FCC Chair is launching an investigation into NPR and PBS.

  • The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action

    In today’s newsletter: The CMA still has a bone to pick with the Chrome Privacy Sandbox; the FCC fines mobile carriers for selling customer location data to data brokers; and the Financial Times is the latest publisher to strike a licensing deal with an AI company.

  • Comic: Apple Who?

    MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger)

    In today’s newsletter: Buyers are relatively blasé about made-for-advertising sites; Meta is riding high, having fully adapted to ATT, while Google’s search dominance is under threat; and Publicis Groupe reports strong growth.

  • Subscription Conniptions; And Why Streaming Platforms Have Issues With Ad Volume

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Death By A Thousand Subscriptions News subscriptions. OK. Entertainment subscriptions, sure. Gaming subscriptions … I can see it.  But subscriptions have now taken over the economy.  This year, Sweetgreen and Taco Bell started testing subscription offers, and Alaska Airlines also began testing a subscription […]

  • Mobile Ad Blocking On The Rise; Meredith Sells Its Local TV Stations For $2.7 Billion

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chocka-ad-blocker While everyone is freaking about the phaseout of third parties cookies and low IDFA opt-in rates, don’t forget – an estimated 40% of US adults already block online ads on PCs or phones. According to new data from Blockthrough reported by CNET, ad blocking […]

  • Google Releases Second-Ever Advanced TV Report; Supreme Court Lets FCC Relax Media Ownership Rules

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Winning Google Ad Manager’s second annual Advanced TV Inventory Report is out, and surprise! Connected TV was a big winner during the pandemic last year. The report analyzed 35 global advanced TV partners. In Q2 2020 — at the height of the downturn […]

  • New Leadership At FTC And FCC; Australia Wants Google And Facebook To Pay For News

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Crew With Biden in the White House, the Federal Trade Commissions and the Federal Communications Commission are playing the usual game of musical chairs triggered by a new administration. The Republican heads of both agencies – Ajit Pai at the FCC and Joe […]

  • Brands Lean In To TikTok; FCC May Fine Telcos For Weak Location Data Safeguards

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said […]

  • FCC Blesses Sprint/T-Mobile Merger; Zuckerberg Defends Political Ads On Facebook

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Race To 5G  Sprint and T-Mobile’s $26 billion merger was approved by the Federal Communications Commission on Thursday. The vote came in 3-2 along party lines, with both Democratic commissioners opposing the deal. The companies still face a legal battle from state attorneys […]

  • More Layoffs Hit News Media; Spotify May Spend Big To Acquire Gimlet

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New News News industry downsizing continued last week with layoffs at Vice and buyouts at McClatchy, close on the heels of similar painful cuts at BuzzFeed, Verizon Media and Gannett. “We are changing the size of the workforce to align with the revenue,” […]

  • CBS Keeps Playing Chicken With Nielsen; Facebook Spends Millions On Ads To Conquer Voice

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broadcast Impasse CBS will be without Nielsen ratings after failing to renew a contract that expired on Monday. The dispute began six months ago over pricing, with CBS, which spent $100 million with Nielsen last year, demanding fairer terms and arguing that the metrics […]

  • Spectrum Auctions Add Fuel To Telco Merger Mania; TV Ads Perform For TripAdvisor

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Once, Going Twice … Later this year the FCC will hold two wireless-airwave auctions – the mechanism for telcos to license broadband spectrum from the government – and the Sept. 18 deadline for applicants is heating up the already boiling media M&A market. […]

  • Industry Preview: FCC Commish O’Rielly Defends The End Of Net Neutrality, But The Debate Rages On

    Should brands be wary of the net neutrality rollback? Republican FCC Commissioner Michael O’Rielly aimed to put their minds at ease at AdExchanger’s Industry Preview in New York on Wednesday. The FCC, led by Chairman Ajit Pai, voted along party lines to repeal net neutrality in mid-December. The worry is that without rules to disallow […]

  • The FCC Just Voted To Kill Net Neutrality. What Does That Mean For Advertisers?

    Net neutrality is dead. But not without some high drama. In a 3–2 party-line vote Thursday, the Republican-majority Federal Communications Commission voted to repeal the Obama-era regs, which prohibit internet service providers like Verizon or Comcast from blocking, throttling or prioritizing content or from favoring their own media with better data or bandwidth. Moments before […]

  • Republican-Led FCC Removes The Next Jenga Piece In Its Plan To Topple Net Neutrality

    Net neutrality is not long for this world. In a 2-1 party-line vote Thursday, the Republican-led Federal Communications Commission (FCC) voted to repeal Title II, the regulatory framework used by the former regime to reclassify broadband providers as common carriers. The proposed rule, part of the FCC’s effort at “restoring internet freedom,” will be subject […]

  • FCC Chairman Pai Wants To Toss Net Neutrality On The Dust Heap Of History

    Ajit Pai is waging war against net neutrality. On Wednesday, Federal Communications Commission Chairman Pai laid out his plan for dismantling net neutrality regulations with a proposal to reverse Title II. Title II is the regulatory framework the previous FCC, led by former Chairman and Democrat Tom Wheeler, used to reclassify broadband providers as common […]

  • Final Nail: Trump Repeals FCC's Broadband Privacy Rules

    Stick a fork in the Federal Communication Commission’s Obama-era privacy rules. As promised, President Trump signed a bill Monday to repeal the ISP privacy regulation passed last year under former FCC Chairman Tom Wheeler. The repeal follows Republican-led Senate and House votes to kill the regs in late March. The rules would have required broadband […]

  • House Votes To Put The Second-To-Last Nail In The FCC Privacy Rule Coffin

    The Republican-led House voted Tuesday to kill the Federal Communication Commission’s ISP privacy rules. All it needs now is the president’s signature, and that is all but assured. The White House issued a statement earlier in the day to say that President Trump strongly supports repealing the rules. Ad trade orgs rejoice. The House’s decision […]

  • Senate Kills Off FCC Privacy Regulations

    The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers. The law would have required the providers (ISPs) to get explicit consent from users before allowing advertisers to buy or target against web browsing histories, geolocation, […]

  • Republican-Led FCC Looks To Block ISP Privacy Rules

    The other shoe has dropped: Newly minted Federal Communications Commission (FCC) Chairman Ajit Pai on Friday moved to block the implementation of the ISP privacy rules passed under former Commissioner Tom Wheeler. Pai was acting on a request by trade groups to stay the rule rollout, which was scheduled to take effect March 2. “All […]

  • Net Neutrality Detractor Ajit Pai Replaces Wheeler As FCC Chairman

    As of Monday, the Federal Communications Commission has a new chairman: Republican Ajit Pai. Pai replaces Democrat Tom Wheeler, who stepped down on Jan. 20, inauguration day. The newly appointed chairman is far from supportive of most of his predecessor’s policies, including the recently passed broadband privacy regs and net neutrality. Pai famously stated in […]

  • Ad Industry Petitions FCC To Jettison Its Privacy Rules

    Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission’s recently passed broadband consumer privacy laws. With the commission on the cusp of a Republican majority – Chairman Tom Wheeler has said he’ll step down on inauguration day – the writing could be on the wall for the FCC’s […]

  • What Does It Mean For Advertisers If Net Neutrality Gets Nixed?

    As expected, Tom Wheeler will leave his post as FCC chairman on inauguration day and his legacy looks shaky. Likely on the chopping block in a Republican-majority FCC are the commission’s recently ratified ISP privacy rules and a reclassification of broadband providers as common carriers, seen by many as an encroachment on the Federal Trade […]

  • FCC’s Top Cop: ‘It’s Not An Easy Job’

    As the clock ticks down to President-elect Trump’s Jan. 20 inauguration, the future of regulatory agencies like the Federal Communications Commission is uncertain. But one thing is clear: Enforcement will continue. “The overwhelming majority of the work we do is bipartisan,” Travis LeBlanc, the FCC’s enforcement bureau chief, said last week at an International Association […]

  • IoT Is A Security Mess And Regulators Are Paying Attention

    The internet of things will be a top enforcement priority for the Federal Trade Commission and the Federal Communications Commission in 2017 – especially in the wake of the recent distributed-denial-of-service attacks against Dyn. Dyn, which provides online infrastructure and domain services, was the victim of a DDOS onslaught that temporarily shut down major websites like Spotify, […]

  • AOL/Verizon Ramps Up Its Combined Data Strategy As The FCC Waits In The Wings

    The Verizon/AOL vision is starting to take shape, and it looks a whole lot like Facebook Custom Audiences. But there’s a FCC-shaped question mark looming over the endeavor. The Federal Communications Commission passed sweeping online privacy regulations in October that will require internet service providers to obtain an affirmative opt-in consent before using a customer’s […]

  • Will The FCC’s Privacy Regs Actually Change The Status Quo On Consent?

    All the notice in the world doesn’t mean anything if the consumer doesn’t see it. It’s not yet apparent what the Federal Communications Commission’s recently passed privacy regulations will look like in practice. Internet service providers (ISPs) could potentially phone in their compliance to the newly imposed strictures with an updated user agreement or cleverly […]

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