In Netflix’s original film “Like Father,” the cruise line Royal Caribbean literally sets the stage for the movie – the brand is actually part of the story. While this sort of product placement isn’t new, it’s coming at a time when content providers are trying to decrease their ad loads and experimenting with new ways […]
Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR, Google announced that in Europe it would no longer distribute the Google ID, an identifier attached to its ad server log files used to measure campaigns across the web. Any measurement of Google audiences in […]
Television advertising is turning gray, but TV data is here to brush in the color. At least that’s the take from Combe, the grooming and hair care product company that runs the Just for Men hair coloring brand. In the past couple of years, Just for Men’s media mix shifted from primarily TV to a […]
Few Hollywood icons have had a career as illustrious as Mickey Mouse, who made his silver screen debut in “Steamboat Willie” back in 1928. Now, his bosses at Disney-ABC have become more tech-savvy, reorganizing the company’s ad sales strategy to make magic in advanced TV advertising. About a year ago, Disney-ABC unified its ad sales […]
Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain point, Roku realized it had to do more to innovate and stay relevant in the over-the-top (OTT) battleground for ad dollars. Since then Roku has become an advertising titan. In its Q2 earnings call last […]
The Trade Desk recorded revenue of $112.3 million in Q2 2018, a 54% increase from the same period last year, according to the company’s earnings report released Thursday. That growth rate is identical to 2017’s annual growth rate, and the company’s retention rate topped 95% for the 18th consecutive quarter. On the company’s earnings call, […]
Blockchain advertising technology has been surfing a hype cycle that’s brought blockchain and cryptocurrencies to mainstream attention. But are blockchain companies ready for the spotlight? And what work needs to be done before marketers or publishers can begin buying and selling media on blockchain-based platforms? “It reminds me of early days of programmatic when different […]
Procter & Gamble’s overall advertising budget is still decreasing as the company pulls back on agency fees and services, but the world’s biggest ad spender has begun to return spend to working media, CEO David Taylor told investors during the company’s earnings call on Tuesday. P&G has spent more than a year pushing new digital […]
Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve ad platform. But the low inventory prices and data and user-tracking features that have accompanied Snapchat’s programmatic transition are making the company more competitive with Facebook and Instagram. Snapchat’s improved measurability come as Facebook’s platform […]
The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early signs of trouble thanks to GDPR throwing a wrench into digital advertising and the absence of the US team. GDPR, which became law less than a month before the soccer tournament, is especially painful for […]
