The Lean Startup isn’t just a method for your favorite, angel-funded startup to build a product and raise another round. Its author, Eric Ries, has helped catalyze a way in which great product is created whether you’re in a startup or a Fortune 100 company. On September 20, Ries’ will share his ideas at AdExchanger’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended By Pinterest Amazon’s Zappos has unveiled a feature in its online store that recommends purchases based on what users post on Pinterest. For Amazon and Zappos, this could pave the way for greater combinations of e-commerce and social media. “Social shopping is a […]
Chris Moore is a partner with Silicon Valley-based Redpoint Ventures, a venture capital firm. As his bio states on the Redpoint website, he serves on the board of a variety of ad technology companies including BlueKai, eBureau (owners of TruSignal), Inadco and Intent Media. Moore led Redpoint’s past investments in companies such as Right Media […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby. Display advertising has suffered the same ailment plaguing much of digital marketing – frequent irrelevance is easy and cheap. This trend […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB’ing The Background Everything will be biddable. Perhaps Gourmet Ads, which has been “busy” with its real-time bidding strategy, is proof. The vertical ad network has introduced real-time bidding of its background skins through its private exchange enabled by AppNexus. Read the blog post. […]
Andy Weissman is partner at Union Square Ventures (USV), a “venture captial firm focused on early-stage and start-up investing.” Weissman joined USV in October of 2011 after co-founding Betaworks. Weissman recently discussed his thoughts on ad tech and investment trends with AdExchanger. From an investment thesis perspective, what’s the biggest change for you since you […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by David Shim, CEO at Placed. While there are a handful of companies close to realizing the potential of location-based targeting, as an overall industry there is a gap between […]
Seth Levine is a co-founder and managing director of Foundry Group, an early stage technology venture firm based in Boulder, Colorado. Levine recently discussed his firm and ad tech trends with AdExchanger. AdExchanger: I realize there’s still time, but how are we doing with your prediction for 2012: “the year of programatic guaranteed”? SETH LEVINE: […]
Taykey does real-time advertising, but not the kind you think. The company builds media plans for its large brand ad clients based on what their target audiences are buzzing about right this instant. Those media plans are executed on Facebook, Google, YouTube, and as of this summer, Twitter. Founded in Israel three years ago, Taykey […]
It was three months ago that Jack Bamberger joined GroupM agency MEC as president, digital for North America. He was in some ways an unusual choice, having far more experience on the media than the agency side. Of his last 20 years, 13 were spent at Time Inc., Meredith Corporation, and Ashton Kutcher’s Katalyst Media. […]
