Last week, John Battelle, founder and chairman of blog network Federated Media, decided to join the board of marketing data services and technology company Acxiom – a digital entity that could hardly be more different from FM, which has positioned itself as a proponent of “conversational marketing” that looks to connect consumers and advertisers through […]
Yesterday, media company Federated Media announced the acquisition of Boulder, Colorado-based ad network and publisher technology company Lijit. Federated CEO Deanna Brown offered in a release, “Our combined relationships, proprietary tools and conversational marketing services will be invaluable to publishers and advertisers alike.” Read it. Lijit CEO Todd Vernon and COO Walter Knapp will become […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Contacts Picks Tribal Fusion Tribal Fusion is taking their relationship with Media Contacts, “the global interactive media network of Havas Digital, the interactive division of Havas Media” to another strategic level and will be supplying the agency with nearly every service an agency […]
