ARCHIVE FOR:

female millennials

  • Billie, A Direct-To-Consumer Women’s Razor Brand, Has A Leg Up On Legacy CPGs

    Harry’s and Dollar Shave Club went from upstarts to behemoths, shaking up the century-old razor category in just a few short years. But there’s still more market share to shave off the top. What about women’s razors? That’s the question that Billie, a razor subscription service for women founded last year, is aiming to answer. […]

  • Bustle Uses Old-Fashioned Tactics To Win At New Media

    Bustle has raised $38.5 million in venture capital to create content that speaks to female millennials. And it’s beginning to see its efforts bear fruit. It earned $30 million in 2016, up from just $10 million the year before. But competition for this prized demographic is tough. The space is crowded with other digital startups, […]