Digital marketing firm Jellyfish has acquired five companies specializing in ecommerce, creative tech, content creation, gamification and more as part of an aggressive global expansion. The company has scooped up Seelk, a French software and consultancy for Amazon Marketplace; Splash, an England-based creative technology service with global localization; UK-based Quill, which offers performance content for […]
When the boutique programmatic agency Jellyfish sold a majority $550 million stake last November to French holding company Fimalac, it did so to transform from an agency into a global network. Jellyfish started as a Google Marketing Platform (GMP) reseller and programmatic in-houser. It will make this transition by acquiring specialist companies that can enhance […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Castree Out GroupM North America CEO Tim Castree has stepped down from his role after less than a year on the job, Business Insider reports. Castree was promoted to CEO in late 2018, after leading the merger of media agencies MEC and Maxus, with […]
