fitness

When gyms closed during the lockdowns, demand for at-home exercise equipment increased. Nautilus, which owns a portfolio of home gym brands, including Bowflex and Schwinn Fitness, experienced a nearly 94% increase in net sales in Q2. “It was one of our best quarters ever,” said Becky Alseth, VP of marketing and direct at Nautilus. In […]

PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it’s focused its media investments around music and mobile. Propel has a deep relationship with Pandora as well as Under Armour’s fitness tracker app, Map My Fitness. “Propel as a brand has centered itself around uniting fitness tribes and […]