Forecasts for real-time bidding are rising for the next several years, after a strong showing in 2012, including participation from major national brands and premium publishers. Market intelligence firm IDC said in October that worldwide RTB-based spending was $1.4 billion in 2011 and forecasted it will rise to $13.9 billion by 2016, for a compound […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, Senior Analyst at Forrester Research. The term “end-to-end” gets thrown around a lot in digital advertising circles and is increasingly part of the conversations we have with […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. Is Facebook finally getting over itself? Or, rather, is Facebook actually starting to realize that its place in the advertising ecosystem is just that – […]
Pure-play firms reign supreme in a new Forrester evaluation of attribution vendors, released this morning. After ranking eight vendors – a blend of specialized firms and large analytics companies with attribution on the menu – the researcher placed the one-note singers at the front of the choir. All five specialists – Visual iQ, Adometry, ClearSaleing, […]
Yesterday, a team of analysts from Forrester Research led by Joanna O’Connell, published a new report, “The Forrester Wave: Demand-Side Platforms, Q4 2011,” shining a light on the programmatic buying trend in display advertising, and looking at seven demand-side platforms and their capabilities, in particular. O’Connell begins her team’s analysis by stating the challenge for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Efficiency Kills From his company’s blog, Lotame’s Dan Reich references a recent manifesto/post by the IAB’s Randall Rothenberg who said, “technology succeeds in driving the cost of reaching the perfect audience down to zero.” Reich identifies a growing phenomena in the new demand-side platform […]
Forrester is predicting that interactive marketing spend will hit nearly $55 billion by 2014, but advertising overall will decline. On ClickZ, Rocket Fuel CEO George John discusses actionable data in online display with a couple of his own fancy graphs and tables. In discussing the use of optimization tools, John makes this clever analogy: “It’s […]
