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»fraud

To Grow And Engage Audience, AskMen Says Yes To Platforms

AskMen is firmly in the pro-platform camp among publishers. The men’s website, born during the dot-com boom, now looks to platforms, not SEO, as a way to gain audience and increase recognition. The king of those platforms is Facebook, where video posts earn the publisher millions of views. AskMen, which is owned by Ziff Davis,... Continue reading »
by Sarah Sluis // December 2nd, 2015 //
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Location Inaccuracy Is A Bigger Problem Than Fraud

There are myriad reasons why location data can be defective – and fraud is just one small piece of that growing problem. Growing because the lack of industry standards around the collection and use of location data leads to a fair amount of misunderstanding, unintentional discrepancies and widespread inaccuracy. “Location fraud is the easy part,” said... Continue reading »
by Allison Schiff // August 14th, 2015 //
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Google Lends Its Data Center Block List To Industry Anti-Fraud Effort

The Trustworthy Accountability Group (TAG), which is uniting industry players to root out criminal activity in digital advertising, has unveiled a pilot program to block fraudulent traffic coming from data centers. Google proposed the data center project and is leading the pilot program, which will see member companies sharing intelligence about fraudulent data centers. The companies... Continue reading »
by Sarah Sluis // July 21st, 2015 //
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AppNexus Details How It Is Policing Ad Fraud And Domain Masking

Two months into a quality control effort designed to curb fraud, domain masking and other sketchy practices in its marketplace, AppNexus has offered some details on those cleanup efforts - and even given them a name. The company's supply hygiene initiative, dubbed IQ, consists of three measures aimed at boosting transparency and accountability of media sold... Continue reading »
by Zach Rodgers // June 10th, 2015 //
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Fraudsters Locate A New Frontier

Wayne Gattinella, CEO of DoubleVerify, will appear at AdExchanger's CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. Because of the high demand for mobile location-based data, it’s a big opportunity for fraudsters looking to game geo-coordinates. “With more money flowing to place-based advertising,... Continue reading »
by Kelly Liyakasa // May 14th, 2015 //
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ZenithOptimedia CIO: Human Intervention And Tech Needed To Combat Fraud

ZenithOptimedia Chief Investment Officer John Nitti will be a speaker at AdExchanger's CleanAds I/O conference on June 3, an event examining issues and solutions around fraudulent inventory in the online advertising ecosystem. Clients hold their agencies accountable when they run campaigns heavy on fraudulent traffic or misrepresented inventory. While ZenithOptimedia, part of Publicis, understands that... Continue reading »
by Sarah Sluis // May 13th, 2015 //
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TAG Makes Moves To Unite Industry, Creates Fraud Threat List

The Trustworthy Accountability Group (TAG), a group created by the IAB, ANA and 4As late last year, have announced the creation of a Fraud Threat List through which members will share URLs they consider fraudulent to create a master blacklist. “We are developing a registration program to create a safe zone for the digital advertising... Continue reading »
by Sarah Sluis // May 11th, 2015 //
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Comic: Fraud Avengers

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // May 8th, 2015 //
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With New Ad Tag, AppNexus Forces Transparency On Media Sellers

Six months after it came to light that AppNexus has a problem with invalid inventory, the New York-based company is imposing more transparency on ad networks and websites that use its platform to sell media. AppNexus confirmed to AdExchanger that it has started inserting a new snippet of JavaScript into its ad tag in order to... Continue reading »
by Zach Rodgers // April 8th, 2015 //
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How Publishers Can Fight Fraud

Many publishers don’t know – or don’t want to know – what kind of fraud occurs on their sites. But it’s a reaction not dissimilar to how brands approached fraud before shocking numbers – like the 17% of programmatic ads and 23% of video ads determined fraudulent in the ANA/White Ops study last year –... Continue reading »
by Sarah Sluis // April 2nd, 2015 //
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