ARCHIVE FOR:

Fuel

PODCAST: AdExchanger Talks

Rolling Up A Marketing Cloud, With Zeta Global CEO David Steinberg

BY Zach Rodgers// November 20th, 2020

Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s DMP, IgnitionOne’s DSPand PlaceIQ’s managed media business. The spree was a departure for the 12-year-old marketing cloud, traditionally known for its CRM and data solutions. How’s the rollup strategy working out? CEO David Steinberg joins […]
Tagged in:
- ad tech
- adobe
- CRM
- data
- email marketing
- Fuel
- IgnitionOne
- Oracle
- placeiq
- Salesforce
- sizmek
- the trade desk
- wall street
- Zeta Global