Following a $50 million infusion of cash Thursday, mobile location vendor xAd appears to be sitting pretty. The money is a combination of equity and debt financing. XAd is not publicly disclosing the split. According to CEO Dipanshu Sharma, the company doesn’t “have any immediate plans for the funding,” which came courtesy of Institutional Venture Partners, […]
After a $25 million Series E injection, mobile ad exchange Smaato — a play on the word “smart” in Japanese — plans to focus on mobile acquisition and building out the self-service side of its automation platform. Smaato began rolling out its self-serve functionality about a year and a half ago. “Too many players are […]
Inventory is where it’s at for RockYou. The company, which recently pivoted away from game publishing to focus on becoming a programmatic in-game video ad network, has raised $10 million in funding from FastPay, a sort of anti-VC that extends credit lines to digital media companies. It plans to use the money to buy up […]
ChoiceStream, which began as a product recommendation engine before three years ago shifting to programmatic ad tech, has raised $7.5 million in Series B financing from Fred Alger Management. The financing will help ChoiceStream grow out its sales capabilities, with the remainder going toward the build-out of its demand-side platform (DSP) technology. CEO Eric Bosco […]
Following an injection of $15 million in Series B funding, app monetization platform and mobile SSP Supersonic has its eye on the East. The company, which changed its name from SupersonicAds last week, plans to use the cash to expand into Asia — China, Japan, and India specifically — which Supersonic CEO and cofounder Gil […]
Native advertising technology startup TripleLift has raised a $4 million Series A round led by True Ventures. The investment, made three months ago, has gone toward building out the company’s RTB-based native ad exchange. New York-based TripleLift’s CEO, Eric Berry, said the money has supported hires in engineering, sales and business development. In addition to […]
Lotame, known for its data management platform (DMP), has received a $15 million injection in Series D funding, led by Sozo Ventures and TrueBridge Capital Partners. This brings Lotame’s total funds raised to $44 million. These new funds, said CEO Andy Monfried, will be used to enhance the platform’s technology and expand globally, particularly in […]
Three years ago, AdExchanger covered FastPay, a startup offering credit lines to digital media companies. Since then, FastPay has raised about $35 million in credit and equity itself, expanded its clientele, and is about to launch a new product. FastPay steps in when an ad network owes money to a publisher but hasn’t yet been […]
Video promoter startup Virool has raised a $6 million first round to help it quickly expand internationally and fulfill co-founder and CEO Alex Debelov’s plan to become the “Google AdWords” of video. “We grew from 200 to over 30,000 advertisers in 8 months ,and are going to release our own viral video that 1 million […]
Adelphic Mobile is one of a handful of companies trying to address the problem of poor audience segmentation in mobile. It hopes to get there faster with the help of a $10 million investment led by Google Ventures. The money is earmarked largely for marketing and other go-to-market spending. “We’ve been pretty heads down, working […]
