Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
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Fyllo
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Fyllo|Semasio Ditches Its Cannabis Compliance Roots To Go All In On Contextual
Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual targeting. The company is also rebranding as Fyllo|Semasio.
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Katie Ford Flies From Twitter To Join Fyllo As COO
Katie Ford has joined cannabis compliance company Fyllo in February as chief operating officer, leaving Twitter after a two-year stint as head of global brands. The time was right to fly the nest. Ford was the first board member of Fyllo, which was founded by her former Amobee colleague Chad Bronstein. She served as chief […]
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Fyllo Chief Data Officer Nicole Cosby On The Nuances Of Cannabis Ad Compliance
In states where cannabis is legal, local governments designated dispensaries as an essential service when COVID-19 hit. In lockstep with the lockdowns, cannabis ad compliance startup Fyllo saw an almost immediate increase in ad demand as dispensaries clamored to make sure people knew that they were open for business. But cannabis advertising is a challenging […]
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