BuzzFeed’s Struggles Continue As It Banks On Gen AI And Long-Form Video
As stiffer competition between social media companies shuts out publishers that depend on social traffic, BuzzFeed’s ad revenue drops 35%.
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HBO Digital Marketing VP Emily Giannusa On Why The Traditional Playbook Doesn’t Work For Gen Z
When Emily Giannusa watches television or streams something, it’s research. As VP of digital marketing at HBO, Emily has worked on campaigns for “Game of Thrones,” “Westworld,” “True Detective,” “Veep” and, most recently, “Euphoria,” an Emmy-nominated series for the Gen Z audience. The word authenticity gets tossed around a lot, but marketing “Euphoria” really did […]