Most of Gannett’s acquisitions in recent years have been about making the company more digital, but its $1.5 billion purchase of local broadcast operator Belo is a nod to the media business’s main advertising driver: television. But as McLean, VA-based Gannett goes about creating an advertising and content “SuperGroup,” as the company stated in its […]
Facebook ad platform Blinq Media has made some big changes since Gannett bought it last year for an estimated $92 million. Among those changes is a potentially powerful tie-in with ShopLocal, the dominant player in digital ad circulars and Blinq’s corporate sibling at Gannett. The idea is to convince ShopLocal’s existing customers (national retail giants […]
Falling ad revenues hurt Gannett in Q1, even as the company enjoyed the fruits of its paywall strategy. Digital revenues and the completed national rollout of its all-access content subscription model contributed to Gannett’s 1.6% increase in overall revenue for the first quarter 2013. Total revenues were $1.2 billion, while advertising revenues accounted for $526.5 […]
Earlier this month, Gannett, the nation’s largest newspaper chain, hosted a “digital upfront” designed to showcase the McLean, Va. media company’s value across the web and mobile. After years of struggle, Gannett has recently begun to see strength in its traditional TV ad sales and newspaper circulation revenues, which gained 46 percent and 24 percent, […]
As TechCrunch reported last week, Gannett may acquire social marketing platform Blinq Media for approximately $92 million. What will it get for its money? The short answer: a nice slice of Facebook marketing spend. Blinq Media is a marquee vendor in Facebook’s Preferred Marketing Developer program, holding badges in both the Ads API and Insights categories. This […]
Perhaps adding to its ‘quiver’ of PointRoll, Ripple6, ShopLocal and a few others, media company Gannett will continue to plunge into marketing and ad technology and will acquire social ad platform BLiNQ Media according to TechCrunch. Read it. TechCrunch’s Josh Constine and Ingrid Lunden point out Gannett’s BLiNQ acquisition echoes Washington Post Co’s Social Code […]
Last week, newspaper-publisher-backed ad optimizer quadrantONE unveiled three new audience targeting tools in partnership with data management marketing specialist Acxiom. We spoke with Mario Diez, the CEO of quadrantONE, which is a joint venture among The New York Times Co., Tribune Company, Hearst and Gannett, about the new tools and why it pulled in Acxiom […]
In-image ad platform GumGum has spent the past year building up its sales team, following last October’s $7 million VC round, which brought the company a total of $11 million raised since opening its doors four years ago. Over the summer, Los Angeles-based GumGum brought in a new sales head: Robert Elder from Independent Television […]
