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Cars.com Revs Its Commerce Engine With Specialized Retail Media Network

BY Hana Yoo// November 27th, 2023

Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – launched an RMN for auto advertisers.
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OPINION: On TV & Video

Why Today’s CTV Attribution Models Fall Short

By Richard Girges, MNTN // October 9th, 2023

CTV is poised to become the third “big scale” performance advertising channel, but is effective CTV attribution actually possible?
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