Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days. The currency switch-up just weeks ahead of the upfronts has only added to the industry’s mounting frustrations with Nielsen.
Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out its clean room for roughly a year, and announced an integration with VideoAmp on Thursday, which will bolster clean room measurement with VideoAmp’s TV viewership data.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How “About” That? The Office of the California Attorney General issued a potentially impactful decision this week. Heads-up, ad tech companies: Inferences made about customers or consumers can be classified as personal information, even when the constituent data pieces aren’t personal or are gathered […]
