Ginny Marvin

In today’s newsletter: Amazon’s argument that advertisers should trust optimization algorithms over alternative IDs; Japan passes an app store antitrust law targeting Apple and Google; and Google Ads ends support for credit card payments.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin was called out during a recent Q&A session hosted on an SEO-focused Discord server.  SEO folks had spotted instances where Google clearly A/B tested different ad copy options without a brand’s awareness or approval, Search […]