Global Media Sustainability Framework

The challenges facing digital advertising feel bigger than ever. But when you’re in Cannes, you can’t help but focus on the positives. Here are the six biggest ad industry trends and positive takeaways from this year’s show.

The Global Media Sustainability Framework, which was announced Monday during a panel at Cannes, saw collaboration across all parts of the industry. Supporters include the 4As, IAB, Dentsu, Google, GroupM, L’Oréal, Omnicom, Publicis Groupe, Mastercard, Meta and Unilever.