WPP Does Not Fear Generative AI
Agency holding company WPP met its own expectations in the first quarter of the year. Standout GroupM, its media buying and planning agency, contributed to about 36% of WPP’s Q1 revenue, growing 6.1% in Q1.
ARCHIVE FOR:
Goat
-
-
The Bread Bowl Value Exchange; Pacvue’s PE-Backed Booster Pack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that allows customers to “sign in” with their palms. Doing so links their purchases to Panera’s loyalty program so they can collect rewards. Privacy advocates have […]
Tagged in:- accenture
- Advertising Research Foundation
- alternative currencies
- amazon
- Amazon Go
- Apple Hide My Email
- ARF
- Assembly
- biometric data
- biometric privacy
- CTV
- data tracking
- facial recognition
- Goat
- Greylock
- ispot
- Jacob Andreou
- Melissa Burdick
- microsoft
- obviously
- OTT
- over-the-top
- Pacvue
- palm scanning
- Panera
- paul donato
- publicis
- Retail Media
- Rob Wilk
- Snap
- the trade desk
- TikTok
- TV measurement
- WPP