Goksu Nebol-Perlman

Meta is bringing all of its automated ad products together under a single roof. Meta Advantage, which is what Meta is calling its new suite, may sound like a health plan but is really a home for Meta’s existing automated tools, including lookalike expansion, automated app ads and automatic placements, as well as the future home for other automated products in the works.

Graham Mudd, Meta’s VP of product marketing for ads and business products, is leaving the company to start his own PET project – literally. Mudd, whose last day at Meta will be in early March, is working on launching a startup focused on building privacy-enhancing technologies.