google analytics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into its TV ratings, Ad Age reports. After over a week of drama, which involved exchanging letters with the Video Advertising Bureau, Nielsen is going back […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Thread-Handed Tech companies rarely credit competitors when they copycat a feature or product.  When Mark Zuckerberg published the first Instagram Stories post in 2016, he avoided citing Snapchat, although the term “Stories” itself is a blatant ripoff. When YouTube and Instagram unashamedly […]

AdsPostX’s OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show customers relevant offers after checkout.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to prefer social media as their venue of choice. In 2021, Americans lost $800 million to social scams compared to $700 million in reported losses to phone scammers. Last year, phone fraudsters scammed people out of […]

In the two years since the beginning of the end of third-party cookies, we have learned quite a lot about the promises and problems with a post-cookie web. Now, as web developers, we can be pretty confident the end will come – if we can make a few key things happen, writes Don Marti, VP of Ecosystem Innovation at CafeMedia.

The state of advertising at Twitter is a hot mess. And advertisers are starting to react. Plus: a primer on the Google Analytics deadline delay and changes to Google’s clean room, Ads Data Hub.

Google Analytics began 2022 with an important goal to migrate its entire customer base onto Google Analytics 4 (GA4). Universal Analytics (UA), the longtime baseline analytics service, was to sunset by October 2023. UA was set for shutdown next year, but Google Analytics announced on Thursday that the company will push that deadline to July 2024.

If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Launching a startup to compete against Google’s army of engineers was considered impossible. But that’s starting to change, in part because of an upcoming forced migration to GA4, a new version of Google Analytics, and also because of privacy pressures on GA in Europe.

Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff. Alphabet, Google’s parent company, is exploring splitting Google’s digital ad business into a separate entity under the Alphabet umbrella. The question is whether Google’s proposed solution will pass muster with regulators, and if it does, who stands to win – and who stands to lose?

There’s a disconnect between those ad buyers in the trenches of online advertising and their own corporate leaders up the C-suite, who are accustomed to determining marketing group budgets based on ROI and other basic advertising KPIs that, frankly, are going haywire right now. One way to deal with that disconnect is to add someone who speaks both languages, as it were.