Google Begins Its Defense; WhatsApp Is The New Publisher Traffic Source
Welcome to Week Three of the US vs. Google ad tech antitrust trial. Plus, ews publishers are turning to WhatsApp for traffic.
Welcome to Week Three of the US vs. Google ad tech antitrust trial. Plus, ews publishers are turning to WhatsApp for traffic.
After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.
More than one antitrust regulator is circling around Google. On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices.
In case you don’t have time to digest a 286-page legal document, we went through Judge Amit Mehta’s ruling and pulled out a few spicy nuggets for you to chew on.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative.
“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.
With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google.
Does Google have a monopoly on search? The trial to answer that question is underway, and we go through the juiciest highlights.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into its TV ratings, Ad Age reports. After over a week of drama, which involved exchanging letters with the Video Advertising Bureau, Nielsen is going back […]