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Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.

More than one antitrust regulator is circling around Google. On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices.

For Ringling Bros. and Barnum & Bailey Circus, mobile is no longer a sideshow – it’s the main attraction. Roughly 65% of its website traffic comes via mobile devices. But attributing mobile’s impact on ticket sales was no small feat. “The customer journey has become multitouch,” said Sam Gomez, VP of digital marketing at Feld Entertainment, […]

Paris-based direct and programmatic ad platform Smart AdServer will break away from its parent company, the Internet portal AuFeminin, through a buyout by private equity firm Cathay Capital for $42.1 million, the companies said Thursday. “Smart AdServer is entering a new phase and the market is evolving very fast,” said Smart AdServer US General Manager […]

Google remains on a warpath to drive industry-wide adoption of its ad tech “stack” strategy, positioning integration of past acquisitions as proof it is serving key constituencies. In March, Google called out the integration of Admeld and publisher direct sales. Today at its thinkDoubleClick client advisory board, it will highlight the inclusion of Wildfire (acquired […]

Australian media conglomerate Fairfax Metro Media has extended its existing relationship with Google DoubleClick’s Ad Exchange to focus on online video inventory. However, unlike most publishers, Fairfax is in the middle of trying to extend its ad platform, known as drx, to allow the company to buy — not sell — inventory tied to streaming […]

Amid the Advertising Week hubbub in New York City, Yahoo! has announced the launch of its new ad platform, APT, largely dependent on the Right Media Exchange acquired last year by Yahoo!. With Yahoo!’s Newspaper Consortium desperate for revenues, they will be the first to try out the new platform followed by advertisers, agencies and […]