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Google’s (Sort Of) Subtle Control Mechanisms; Record Low Ratings For The Beijing Winter Olympics

BY AdExchanger// February 8th, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Privacy Shield … And Sword Google businesses have become more and more tightly tied together. The common thread is often privacy, but sometimes Google Cloud is the tie that binds. You can see the trend surfacing on the bottom line. During earnings this […]
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- 2022 Beijing Olympics
- alternative currency
- attribution
- brand sponsors
- cross-screen measurement
- CTV attribution
- facebook
- Google identifiers
- google privacy sandbox
- Innovid
- ipo
- ISpot.tv
- Krishan Bhatia
- linear TV
- M&A
- Meta
- MRC
- nielsen
- Olympics
- Olympics controversy
- PPID
- PPIDs
- RFP
- TVision
- TVSquared
- walled gardens
OPINION: The Sell Sider

Google’s Non-Announcement Shocks The Ad Industry – Again

BY AdExchanger// March 4th, 2021

“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Kershaw, CTO of Magnite and Chairman of Prebid.org. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos […]
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