Google Imagen

Agency holding company Omnicom’s going all in on generative AI – a topic that dominated its earnings call Tuesday.

The release of Google’s Imagen tool has certainly made news feeds more entertaining in recent months. Who doesn’t want to see pictures of a raccoon dressed as an astronaut or a corgi cycling through Times Square? But while Google’s new text-to-image generator is a really interesting development that illustrates the potential of AI, this type of technology can’t replace human creatives in the advertising industry, writes Graham Wilkinson, chief innovation officer at Kinesso and Matterkind Global.