google product listing ads

EBay rolled out the beta version of Promoted Listings on Tuesday, a self-serve cost-per-sale ad product, to select eBay Stores merchants. Promoted Listings, which will be widely available in June, appear in desktop and mobile searches and are optimized based on past searches or purchase propensities. They loosely mimic Google’s Shopping Ads (formerly known as Product […]

Since last fall, Google has shown a more aggressive stance in challenging Amazon’s dominance in e-commerce, particularly as Facebook has also been making its own significant maneuvers in the space. Google’s $125 million acquisition of Channel Intelligence, one of its four Google Shopping launch partners, is designed in part to develop more in-house capabilities to […]